I collaborated with my friend Matthew Caron on video design for the Four Stories Launch Party at the W New York Downtown on August 9th, 2012
We created a custom video remix for the launch as well as motion graphics inserts designed as interstitials for the party. We then took everything and remixed it live through our custom VJ software creating an unforgettable experience for all event attendees.
The scene on the red carpet of W New York – Downtown was electric Thursday night as Roman Coppola, The Directors Bureau, W Hotels, and Intel kicked off Four Stories, a short film series and competition. The party inside the hotel was even livelier than the scene on the street. DJ sets by Michaelangelo L’Acqua, W Hotels global music director, Theophilus London and DJ EIKO from Tokyo rocked the crowd. Michael Pitt and James Ransone — who are members of the competition’s judging panel — joined about 200 cinema-loving revelers to celebrate the opening of Four Stories. Roman even delivered a toast to the spirit of creativity, innovation, and collaboration.
W New York Downtown’s living room was decked out with large-scale movie posters, cinematic projections and an interactive display. Intel-inspired Ultrabooks™ powered cutting edge animated GIF booths that virtually transported guests to four iconic W Hotels destinations across the globe. Roman and his production company, The Directors Bureau, will produce four short films at W Hotels in Doha, Mexico City, The Maldives, and Washington DC.